Consulting

DIGITAL STRATEGY AND LAUNCHES

My specialty as a consultant is launching and growing digital media properties. This includes editorial direction, business model development, go to market strategy, and audience development.

Most often, I serve as a fractional editorial director and have been tasked with jump starting new editorial properties or restructuring existing ones. I have extensive experience building independent newsrooms and have hired and built many teams of talented journalists from scratch.

When my clients are early stage companies, I also frequently advise on monetization strategies, financing, and product development. As an entrepreneur, I've done equity fundraising myself and am familiar with all parts of the pitch process and what different types of investors want to see from early stage companies.

I've also worked on products for traditional media companies and know how to work in complex environments where there are many different stakeholders and metrics for success. I'm particularly drawn to projects where there is an opportunity to do something genuinely new and innovative.

MESSAGING AND RESEARCH

My business partner, Peter Feld is a pollster with over three decades of experience and formerly did custom research for Conde Nast. We consult to progressive political candidates and organizations on national, state, and local campaigns. Peter's specialty is survey research and he has also designed and deployed direct mail programs and is also extensively experienced with focus group design and moderation. I advise on messaging and media strategy.

THOUGHT LEADERSHIP DEVELOPMENT

I teach an online opinion writing workshop that can be customized for corporate clients looking to build or expand their thought leadership programs. I have also done some ghostwriting for C-level executives and coached those who want to become better writers themselves.

HOW I WORK

I customize proposals to the needs of the client and charge a flat fee or a monthly retainer, which I determine by estimating hours. (I have an hourly rate, but I only use it to back into flat fees and retainers, which are always capped.)