Elizabeth Spiers

The Gloss is the second site I’ve launched for b5media and it goes live today, as Peter notes here.  It’s a smart, funny mix of fashion, beauty and relationship features helmed by editor-in-chief Lilit Marcus (the former editor of Jewcy and founder of SaveTheAssistants) and deputy editor Jennifer Wright (formerly of AskMelissa).

From the press release:

The Gloss isn’t just another style website that mindlessly repeats the latest trends without providing take-away value. It’s a website for savvy, modern women who crave content that speaks to them as peers. The woman who reads The Gloss is as likely to shop at high-end boutiques as she is to shop at flea markets, and the site’s wide range of coverage speaks to that eclectic taste. In addition to covering beauty and fashion, The Gloss also publishes relatable features about sex, dating, career, and culture. Columnists include respected beauty blogger and Confessions of a Beauty Addict author Nadine Jolie, political pundit and former Air America news editor Megan Carpentier, and Fashism.com cofounder Brooke Moreland.